Sex Tech saw a huge boom in 2020, driven by lockdowns as a result of COVID-19, and a great acceptance of sexual wellness products becoming mainstream.
A new study from Juniper Research has found there was over 36 million connected sex tech devices in use in 2020; rising from 19 million in 2019 and representing a growth of 87%.
The new research, Sextech & Sexual Wellness: Market Strategies & Emerging Opportunities 2020-2025, identified recent lockdown measures in multiple countries, high confidence in online retail, and increased spare time as key drivers to this short-term growth.
During lockdown periods, consumer spend on sextech devices increased to simulate intimacy, without breaching social distancing measures.
The new Juniper Research report predicted that long-term growth in demand for sex tech devices, such as connected vibrators and kegel exercisers, will be driven by their increasing inclusion in the concept of sexual wellness. Sexual wellness is an increasingly mainstream concept of improving sexual wellbeing, which can be supported by digital content and devices.
It anticipates that changing attitudes towards sexual wellness will lead to increasing demand for connected devices from consumers, which will in turn lead to greater availability from retailers. This change of attitudes, along with heightened availability, will drive the sextech device market value to over $9 billion by 2025, up from $3.8 billion in 2020.
The research anticipates there will be 1 connected sex tech device per every 14 adults in North America by 2025; representing over 21 million devices. It anticipates that connected vibrators will account for over 98% of the connected devices in use in the region over the next five years; owing to rising user familiarity and the success of specialist retailers.
A new study from Juniper Research has found there was over 36 million connected sex tech devices in use in 2020; rising from 19 million in 2019 and representing a growth of 87%.
The new research, Sextech & Sexual Wellness: Market Strategies & Emerging Opportunities 2020-2025, identified recent lockdown measures in multiple countries, high confidence in online retail, and increased spare time as key drivers to this short-term growth.
During lockdown periods, consumer spend on sextech devices increased to simulate intimacy, without breaching social distancing measures.
The new Juniper Research report predicted that long-term growth in demand for sex tech devices, such as connected vibrators and kegel exercisers, will be driven by their increasing inclusion in the concept of sexual wellness. Sexual wellness is an increasingly mainstream concept of improving sexual wellbeing, which can be supported by digital content and devices.
It anticipates that changing attitudes towards sexual wellness will lead to increasing demand for connected devices from consumers, which will in turn lead to greater availability from retailers. This change of attitudes, along with heightened availability, will drive the sextech device market value to over $9 billion by 2025, up from $3.8 billion in 2020.
The research anticipates there will be 1 connected sex tech device per every 14 adults in North America by 2025; representing over 21 million devices. It anticipates that connected vibrators will account for over 98% of the connected devices in use in the region over the next five years; owing to rising user familiarity and the success of specialist retailers.
